Advertising is everywhere. We are bombarded by it, on the train, on the radio, in the car. Publicity. News. Promotions. It's like ice for educated people. We have ads for shows about ads, which still have ads in them, and most things we like aren’t allowed to be advertised - who’s up for caffeine flavoured cigarettes that get you drunk? It's time for a revolution, the truth is out there - it’s in the creative space, where no one can hear bad publicity!

The bigger the idea the better, who cares when the client is footing the bill, so how about 50,000 blokes running in a paddock with beer? Will it sell more beer? Who can tell, we practically bathe in the stuff as it is. You could show beer being spilt on the floor and then mopped up and put back in a bottle and beer would still sell!

http://www.multiplecreativity.com.au