Festival partners are central to our success and it is thanks to their collective vision, dedication and good sense of humour that the Comedy Festival is able to capture the imaginations and attention of so many Australians. In fact, the Comedy Festival is recognised as Australia’s largest cultural event.
The Festival works closely with prospective supporters to tailor packages and business solutions including:
- strong brand association and exposure
- sampling and direct advertising
- cross-promotions and giveaways
- ticketing and corporate hospitality
- networking functions
The 2008 Marketing Report is being produced and will be available from the middle of June. This report has information on attendance, marketing and website activities. The 2007 Marketing Report is available here.2007 Marketing Report
Audience Profile
2007 saw the Melbourne International Comedy Festival’s attendance grow to over 400,000, an increase on the more than 300,000 people who attended each of the previous three Festivals.
The Festival attracts a strong, loyal audience with 81% of Festival patrons having attended between one and four Festival events previously. The Festival also continues to attract a large number of first time attendees.
The typical Comedy Festival attendee looks like this:
- Female
- Defacto/Married
- employed full-time
- aged 25-34
- tertiary educated
- average income $40,000 - $59,999 per annum
- goes to the footy, National Gallery of Victoria and Melbourne Zoo
- reads The Age and Who Weekly
- listens to NOVA 100 FM and Triple J
