Festival partners are central to our success and it is thanks to their collective vision, dedication and good sense of humour that the Comedy Festival is able to capture the imaginations and attention of so many Australians. In fact, the Comedy Festival is recognised as Australia’s largest cultural event.
The Festival works closely with prospective supporters to tailor packages and business solutions including:
- strong brand association and exposure
- sampling and direct advertising
- cross-promotions and giveaways
- ticketing and corporate hospitality
- networking functions
The 2008 Marketing Report is available for download here. This report has information on attendance, marketing and website activities.
Copyright of the Marketing Report lies with the Melbourne International Comedy Festival. The content of the Melbourne International Comedy Festival Marketing report can not be used by any third parties without permission from Melbourne International Comedy Festival.
Audience Profile
2008 saw the Melbourne International Comedy Festival’s attendance grow to over 450,000, an increase on the more than 300,000 people who attended each of the previous three Festivals.
The Festival attracts a strong, loyal audience with 81% of Festival patrons having attended between one and four Festival events previously. The Festival also continues to attract a large number of first time attendees.
The typical Comedy Festival attendee looks like this:
- Female
- Defacto/Married
- employed full-time
- aged 18-34
- tertiary educated
- average income $40,000 - $69,999 per annum
- goes to the footy, National Gallery of Victoria and the Australian Open
- reads The Age and Who Weekly
- listens to NOVA 100 FM and Triple J
The success of the 2009 Melbourne International Comedy Festival is still being measured.
As soon as we have our final figures, a new 2009 Marketing Report will be released. Stay tuned!
