Festival Overview and Audience Profile

fr_img_52882.jpg

The Melbourne International Comedy Festival is one of the three largest comedy festivals in the world, along with the Edinburgh Festival Fringe and Montreal's Just for Laughs Festival.

Festival partners are central to our success and it is thanks to their collective vision, dedication and good sense of humour that the Comedy Festival is able to capture the imaginations and attention of so many Australians. In fact, the Comedy Festival is recognised as Australia's largest cultural event.

The Festival works closely with prospective supporters to tailor packages and business solutions including:

  • Strong brand association and exposure
  • Sampling and direct advertising
  • Cross-promotions and giveaways
  • Ticketing and corporate hospitality
  • Networking functions

Results:

  • Over 606,000 people attended a Festival event in 2012
  • The Festival's box office was in excess of $12 million - up 11% from 2010

Audience Profile

The typical Comedy Festival attendee looks like this:

  • Defacto/Married
  • Employed full-time
  • Aged 18-49
  • Tertiary educated
  • Average income $40,000 - $69,000 per annum
  • They are likely to attend the AFL, Australian Open, Spring Racing Carnival and major musicals
  • They are likely to have visited the National Gallery of Victoria and the Melbourne Zoo in the last 12 months